上海（2026年6月29日） —— 凯悦酒店集团今日宣布，将于日本久负盛名的山地度假胜地打造阿丽拉箱根仙石原。这座奢华隐逸之所将自然景致、匠心设计与康养体验融为一体。根据凯悦与Fujita株式会社达成的合作协议，酒店计划于2028年正式开业。作为阿丽拉品牌在日本的首秀，酒店将品牌倡导的身心平衡奢华理念带入箱根仙石原——这片高原胜地以富含矿物质的温泉、开阔草甸、林海山峦以及悠然静谧的氛围而闻名。
仙石原地处富士箱根伊豆国立公园之内，向来是远离都市喧嚣的静谧栖居之地。这里四季风光如画，美术馆林立，火山地貌独具特色，更可饱览金时山壮丽景致，深受日本本土及国际游客青睐。秋日时分，广袤的芒草原随风轻拂，铺展于山野之间，勾勒出箱根最具代表性的自然景观之一。这份静谧之美与自然本真相得益彰，让仙石原成为阿丽拉在日本首店的理想选址。
凯悦酒店集团亚太区总裁于德励（David Udell）表示：“目前，阿丽拉品牌在全球拥有19家酒店，其中13家位于亚洲。我们非常高兴地宣布将阿丽拉品牌引入日本市场。感谢Fujita株式会社社长奥村先生，以及所有为促成阿丽拉品牌愿景落地日本的合作伙伴。阿丽拉品牌在日本的首次亮相，将进一步丰富日本国内及国际宾客的旅行选择，以深度联结在地文化与自然环境的沉浸体验，呈现品牌的独特魅力。”
与山野对话的建筑语言
阿丽拉箱根仙石原的设计秉持与自然和谐共生的理念，并充分尊重其所处的山地原生环境。酒店将由国际知名建筑事务所隈研吾建筑都市设计事务所担纲设计，呈现极简主义建筑美学。设计团队因地制宜，充分考量地势肌理、自然采光，着重凸显原生建材本身的质感。
酒店并非凌驾于自然景致之上，而是依循地势铺展，打造与山野相融的建筑景观。建筑形态顺应地块高差错落排布，让周遭林海山峦自然融入宾客住宿体验。层层递进的视野与材质运用，在室内与室外空间之间营造出含蓄而连贯的过渡。
隈研吾先生表示：“我们力求打造一座能够完美融入箱根壮阔自然风光的酒店。建筑将化为风景的一部分，顺应地势起伏，巧妙引入自然光，让建筑与环境实现真正意义上的和谐共生。”
以阿丽拉视角诠释温泉文化
阿丽拉箱根仙石原以日本珍贵的传统温泉文化为核心，打造沉浸式康养体验。酒店共设 60 间客房，其中含 11 间套房，每间客房均配备私人天然温泉浴池，让宾客在私密静谧的空间中，感受箱根温泉水的身心舒缓与温润滋养。
酒店的康养理念亦将延伸至水疗之外，通过运动、自然休憩与仪式体验全方位呈现。坐落于山野景致中的瑜伽露台，将为宾客提供一方静谧天地，于此静心呼吸、舒展身心，并重新与自我及自然建立连接。
在地食材、时令表达与箱根风味
阿丽拉箱根仙石原的餐饮体验将深植于当地山海风物，延续阿丽拉品牌以目的地为灵感打造美食体验的理念。酒店餐厅与酒吧将甄选本地食材，依托周边田野、山林与海洋物产，推出顺应四时节令变化的菜品。
餐厅的餐饮理念是酒店环境的自然延伸：格调雅致，又不失质朴本真；风味丰富，却又恰到好处。酒店严选源自箱根及日本全境的新鲜物产，带领宾客细细品味这片土地独有的地道风味。
阿丽拉心流时刻：深入连接箱根
秉承阿丽拉沉浸式目的地体验的理念，阿丽拉箱根仙石原将呈献精心策划的“阿丽拉心流时刻”（Alila Moments）体验项目，引领宾客从人文、自然与探索之旅中读懂目的地风情。这一系列特色活动将突破传统度假酒店的边界，以更多元的视角走近箱根，深度感受在地山水风光、艺术文脉、时令民俗，以及源远流长的温泉康养文化。
从抵达酒店的那一刻起，直至旅程结束，宾客将在极简建筑、康养项目，及与当地自然和社区的深度联结中，感受令人悠然心动的旅居时光。
植根长期信任的合作关系
左起：Fujita株式会社社长奥村洋治与凯悦酒店集团亚太区总裁于德励
左起：凯悦酒店集团亚太区总裁于德励；Fujita株式会社社长奥村洋治；隈研吾建筑都市设计事务所隈研吾；以及SIMPLICITY设计事务所绪方慎一郎
该项目将进一步深化凯悦与Fujita株式会社之间的合作纽带。长久以来，双方已携手打造多个知名酒店项目，建立了稳固持久的合作关系。
Fujita株式会社社长奥村洋治表示：“我们对迎来凯悦旗下奢华品牌阿丽拉入驻箱根仙石原深感荣幸，这也是阿丽拉品牌在日本市场的首次亮相。Fujita与凯悦长期保持着紧密合作关系，包括作为首尔君悦酒店的业主，以及近期参与二世谷花园柏悦酒店项目建设。本项目将充分发挥仙石原得天独厚的自然资源优势，汇聚建筑、室内设计及景观领域顶尖团队的专业力量。我们期待阿丽拉箱根仙石原能够树立日本奢华度假酒店全新标杆，为日本海内外宾客带来难忘的旅居体验。”
阿丽拉酒店的品牌名称源自梵语，意为“惊喜”。品牌以打造深度联结在地文化、自然环境与社区的人文旅居体验而闻名。纵览全球酒店版图，阿丽拉始终将康养理念置于宾客旅程的核心，打造自然舒心、并深植于目的地精神的旅居空间。阿丽拉箱根仙石原将把这一理念带入日本，打造一处静谧的山间隐逸之所。在这里，酒店将建筑美学、温泉文化、特色美食与自然风光融为一体，含蓄而有力地诠释出这片土地独有的气质。
目前，凯悦在日本已布局九大品牌，共计22家酒店。随着日本首家阿丽拉酒店的加入，凯悦在日本市场的品牌将扩展至十个品牌，进一步推动集团未来十年实现日本市场酒店规模翻倍的长期发展愿景。
关于凯悦酒店集团
凯悦酒店集团总部位于美国芝加哥，是全球著名的酒店集团。凯悦的信念是“关爱每一个人，让他们尽善尽美显真我”。截至2026年3月31日，凯悦在全球六大洲超过83个国家和地区拥有1,500余间酒店和一价全包酒店及度假村。凯悦旗下拥有以下酒店品牌组合：奢华精品品牌组合，包括柏悦酒店（Park Hyatt）、阿丽拉（Alila）、Miraval、Impression by Secrets和凯悦臻选（The Unbound Collection by Hyatt）；生活方式品牌组合，包括安达仕酒店（Andaz）、桐森酒店（Thompson Hotels）、The Standard、Deam Hotels、The StandardX、Breathless Resort & Spas、凯悦尚选（JdV by Hyatt）、Bunkhouse Hotels和Me and All Hotels；畅享度假品牌系列，包括Zoëtry Wellness & Spa Resorts、凯悦乐家（Hyatt Ziva）、凯悦奇乐（Hyatt Zilara）、Secrets Resorts & Spas、Dreams Resorts & Spas、Hyatt Vivid Hotels & Resorts、Bahia Principe Hotels & Resorts、Alua Hotels & Resorts和Sunscape Resorts & Spas；经典风范品牌组合，包括君悦酒店（Grand Hyatt）、凯悦酒店（Hyatt Regency）、凯悦悠选（Destination by Hyatt）、凯悦尚萃酒店（Hyatt Centric）、Hyatt Vacation Club和Hyatt；精选品质品牌组合，包括凯悦嘉荟酒店（Caption by Hyatt）、凯悦奕选（Unscripted by Hyatt）、凯悦嘉轩酒店（Hyatt Place）、凯悦嘉寓酒店（Hyatt House）、凯悦嘉迎酒店（Hyatt Studios）、凯悦嘉邻（Hyatt Select）和逸扉酒店（UrCove）。此外，凯悦的子公司还运营着凯悦天地忠诚顾客计划、ALG Vacations、Mr & Mrs Smith、Unlimited Vacation Club、目的地服务管理公司Amstar DMC和技术服务公司Trisept Solutions。如需更多信息，请访问 www.hyatt.com。
关于阿丽拉
阿丽拉作为全球奢华酒店品牌，通过融入在地文化与自然环境、创造丰富多元的体验及提供全方位身心呵护，邀请旅行者探索感受世界更深层的连结。阿丽拉酒店始终与自然和谐共生，以简约之道诠释深邃之美，并植根当地社区，引领宾客重新发现生活本真的奢华。品牌的核心体验“阿丽拉心流时刻”（Alila Moments）进一步践行了其融入文化与环境的理念。通过一系列独一无二的专属体验，宾客在领略旅行目的地独特魅力之外，也能在返程之后留下余韵深远的美好回忆。为践行可持续旅游发展，所有运营满一年的阿丽拉酒店均获得EarthCheck认证，将当地的自然、地理和人文元素完美融入酒店环境之中。欲了解更多信息，请访问alilahotels.com。
Forward-Looking Statements
Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include statements about the Company's plans, strategies, outlook, the number of properties we expect to open in the future, the expected timing and payment of dividends, the Company's 2026 outlook, including the Company's expected System-wide Hotels RevPAR Growth, Net Rooms Growth, Net Income, Gross Fees, Adjusted G&A Expenses, Adjusted EBITDA, Capital Expenditures, and Adjusted Free Cash Flow, expected capital returns to shareholders, financial performance, prospective or future events and involve known and unknown risks that are difficult to predict. As a result, the Company's actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as "may," "could," "expect," "intend," "plan," "seek," "anticipate," "believe," "estimate," "predict," "potential," "continue," "likely," "will," "would" and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by the Company and the Company's management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to: general economic uncertainty in key global markets and a worsening of global economic conditions or low levels of economic growth; the rate and pace of economic recovery following economic downturns; global supply chain constraints and interruptions, rising costs of construction-related labor and materials, and increases in costs due to inflation or other factors that may not be fully offset by increases in revenues in our business; risks affecting the luxury, resort, and all-inclusive lodging segments; levels of spending in business, leisure, and group segments, as well as consumer confidence; declines in occupancy and average daily rate; limited visibility with respect to future bookings; loss of key personnel; domestic and international political and geopolitical conditions, including political or civil unrest or changes in trade policy; the impact of global tariff policies or regulations; hostilities, or fear of hostilities, including future terrorist attacks, that affect travel; travel-related accidents; natural or man-made disasters, weather and climate-related events, such as hurricanes, earthquakes, tsunamis, tornadoes, droughts, floods, wildfires, oil spills, nuclear incidents, and global outbreaks of pandemics or contagious diseases, or fear of such outbreaks; our ability to successfully achieve specified levels of operating profits at hotels that have performance tests or guarantees in favor of our third-party owners; the impact of hotel renovations and redevelopments; risks associated with our capital allocation plans, share repurchase program, and dividend payments, including a reduction in, or elimination or suspension of, repurchase activity or dividend payments; the seasonal and cyclical nature of the real estate and hospitality businesses; changes in distribution arrangements, such as through internet travel intermediaries; changes in the tastes and preferences of our customers; relationships with colleagues and labor unions and changes in labor laws; the financial condition of, and our relationships with, third-party owners, franchisees, and hospitality venture partners; the possible inability of third-party owners, franchisees, or development partners to access the capital necessary to fund current operations or implement our plans for growth; risks associated with potential acquisitions and dispositions and our ability to successfully integrate completed acquisitions with existing operations or realize anticipated synergies; failure to successfully complete proposed transactions, including the failure to satisfy closing conditions or obtain required approvals; our ability to successfully complete dispositions of certain of our owned real estate assets within targeted timeframes and at expected values; our ability to maintain effective internal control over financial reporting and disclosure controls and procedures; declines in the value of our real estate assets; unforeseen terminations of our management and hotel services agreements or franchise agreements; changes in federal, state, local, or foreign tax law; increases in interest rates, wages, and other operating costs; foreign exchange rate fluctuations or currency restructurings; risks associated with the introduction of new brand concepts, including lack of acceptance of new brands or innovation; general volatility of the capital markets and our ability to access such markets; changes in the competitive environment in our industry, industry consolidation, and the markets where we operate; our ability to successfully grow the World of Hyatt loyalty program and manage the Unlimited Vacation Club paid membership program; cyber incidents and information technology failures; outcomes of legal or administrative proceedings; and violations of regulations or laws related to our franchising business and licensing businesses and our international operations; and other risks discussed in the Company's filings with the SEC, including our annual reports on Form 10-K and quarterly reports on Form 10-Q, which filings are available from the SEC. All forward-looking statements attributable to the Company or persons acting on our behalf are expressly qualified in their entirety by the cautionary statements set forth above. We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We do not undertake or assume any obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.
