Whitebox Choice Space Art at BEI Zhaolong Hotel, a Joie de Vivre hotel

位于帝都798艺术区的白盒子之家，应亚太区首家JDV品牌酒店之邀，首次在酒店空间中展出当代艺术家颜磊最具代表性的作品新彩轮系列之《增加剂量》，隋建国最具代表性的雕塑作品《中山装》与王书刚青铜作品《拿鸟的男人》。于流金铄石的八月，在首北兆龙饭店一同感受当代艺术的美，体验三里屯街区又一处新潮空间与当代艺术的完美结合！
The first Joie de Vivre brand hotel in Asia Pacific invites The Whitebox Choice, located in the 798 Art District, to exhibit the most representative work of contemporary art: the sculpture "Chinese Tunic Suit" by Sui Jianguo, the new color wheel series "Increase Dose" by Yan Lei and the bronze pieces “Men with the bird” by Wang Shugang. In August, discover the beauty of contemporary art at BEI Zhaolong Hotel. Experience the perfect combination of the Joyful trendy space in Sanlitun with contemporary art!

概念艺术家颜磊毕业于中国美术学院，在中国当代艺术圈特立独行，其作品的调性模棱两可，反映着艺术家对当代艺术创作，所存在的种种问题的警觉和思考。颜磊参加过多项国际大型展览，曾获中国当代艺术奖最杰出艺术家奖。颜磊将新彩轮系列之一的《增加剂量》颜色划分为18个色相，以圆的形式组合在一起，形成彩轮。这些色彩丰富绚丽，视觉上具有晕眩迷幻效果的同心圆与酒店的年轮符号互相呼应，彰显着颜磊一贯的虚无主义世界观的同时，展示着艺术与生活方式的完美结合。
Concept Artist Yan Lei, graduated from China Academy of Art. Yan Lei is unique in Chinese contemporary art circles. The ambiguity of his work reflects the artist’s contemporary art creation: being vigilant and thinking about all kinds of problems. Yan Lei has participated in many international large-scale exhibitions. He won the most outstanding artist award of China contemporary art. In the new color-wheel series "Increase Dose", Yan Lei divides the colors into 18 shades, grouped together in the form of a circle to form a color wheel. These colors are rich and gorgeous, concentric circles with a dizzy psychedelic effect, all revealing Yan Lei’s consistent nihilistic worldview, as well as a manifest with hotel growth ring, elaborated the perfect integration between art and lifestyle.
 

雕塑艺术家隋建国现为中央美术学院教授，在他三十多年的艺术实践中对创作观念、作品形式、媒介选择、时空检验等多个方面都有所理解和认识。隋建国多次举办个展、参加国际艺术群展，是国际舞台上最具影响力的雕塑艺术家之一。展览在酒店一层临街落地窗区域的雕塑艺术品《中山装》，采用水泥材质铸造而成，结构细巧，还原了传统中山装的肌理特质，同时契合了BEI Commune空间里的大面积水泥装修风格。艺术家将意识形态转化为手感与触觉，将成为这一时代的文化缩影和历史记忆，深深触动着我们每一个人。
Sculpture Artist Sui Jianguo is now a professor at the Central Academy of Fine Arts. During his 30 years-long artistic experience he has gained a good understanding and knowledge of many different aspects, including the creation of new concepts, new ways of work, media selection, challenging time, and space. Sui Jianguo has held many solo exhibitions and participated in international art group exhibitions. He is one of the most influential sculpture artists in the international panorama. Sui Jianguo's sculpture artwork "Chinese tunic suit" will be exhibited at French windows at the Entrance Ground floor of the hotel. It casts with cement material and fine structure restoring the original texture of the traditional Chinese tunic suit, perfect match with the decoration style of BEI Commune space. The artist transforms ideology into feel and touch, becoming the cultural epitome and historical memory of this emotional era for everybody.

雕塑艺术家王书刚毕业于中央美术学院雕塑系，曾多次参加国内外大型艺术展览并举办个人艺术作品展。在最新创作的人物群像中塑造了一群把玩太极球和逗鸟的男人。这些青铜作品表现了具有北京特色的城市景象——一幅宁静祥和的画面，在北京旧城的街头巷尾随处可见。此次展览在BEI Commune空间入口处的是《拿鸟的男人》用北京当地文化欢迎着每一位到来的宾客。
Sculpture artist Wang Shugang graduated from the Sculpture Department of the Central Academy of Fine Arts; he has participated in many prestigious art displays both at home and abroad and held personal art exhibitions. The newly created characters include a group of men playing Tai Chi in the company of some birds. These bronze works express a typical Beijing local scene: a peaceful picture that can be seen everywhere in the streets and alleys of Beijing's old city. The “Man with Birds” artwork is standing at Hotel second floor, at entrance of BEI Commune to welcome each guest in Beijing local artistic way.
 

“艺术与酒店服务业之间并无边界，尤其是当JDV品牌个性中最大的一部分是诠释【快乐】时。”首北兆龙饭店总经理宝拉女士道，“我们将愉悦的服务连接与人们的关系，让他们感受到空间中不同艺术品带来的灵感启发。我们支持本地社区及当地艺术家们，当您身在其中时，您能感受到这种温暖。”
“There are no barriers between art and hospitality, especially when one of the JDV brand pillar is JOY” says Paola Caciolli, General Manager of BEI Zhaolong Hotel, a Joie de Vivre hotel “We play mixing our joyful service to connect people, let them being inspired by artworks around. We support local community and local artists, who walks here can get a warm sense of it.”
 

“当我们了解到首北兆龙饭店对艺术的愿景时，立刻感受到他们是想借艺术告诉大众如何跟生活发生关系，这一点非常契合白盒子之家举办过的‘家美术馆’和‘再空间’的核心表达。”白盒子之家馆长孙永增先生直言“把空间之间的关系处理成艺术，这是我们共同的诉求。”
“When we understood the art vision of BEI Zhaolong Hotel, a Joie de Vivre hotel, we strongly felt that hotel’s requirement is to make a point of people that how art connect with their lives via artworks display in the space of hotel. This point of view is extremely coincident with two exhibitions we held named ’HOME Art Museum’ and ‘ANOTHER Space’. ” says Mr. Sun Yongzeng, curator of WhiteBox Choice “To conduct the relationships within space in an art way is our common language.”
 

八月，开启新的艺术之旅，无需再去画廊，您可于首北兆龙饭店，欣赏这些斑斓色彩和明暗关系的映照与流动，原本虚幻的彩轮又回到真实和生动中。
The new art journey starts this August! This time, instead of going to an art gallery, enjoy the reflection of color flow with a light-dark contrast and the original illusory color wheel coming back to reality and vividness at the BEI Zhaolong Hotel, a Joie de Vivre hotel.

更多详情，请关注首北兆龙饭店官方公众号或拨打电话+8610 8541 0000咨询。
For more details, please follow the official account of BEI Zhaolong Hotel, a Joie de Vivre hotel or call +8610 8541 0000.

关于首北兆龙饭店
坐落于北京时尚街区三里屯核心地带，首北兆龙饭店是亚洲首家Joie de Vivre hotel 品牌酒店。焕新后的首北兆龙饭店亮相于2019年10月25日（原兆龙饭店开业于1985年10月25日），拥有202间客房及一家餐厅，其设计现代、简约明亮，拥有202间客房及激发味蕾的BEI Commune餐饮体验。打造来自加利福尼亚阳光生活方式体验的同时又不失本土特色。

关于Joie de Vivre Hotels
凯悦酒店集团旗下品牌Joie de Vivre Hotels拥有超过30年历史，其具有本土风情且不拘一格的独特体验已成为该品牌的经典标签。Joie de Vivre于1987年成立于旧金山，阳光加州赋予了品牌自由开放的精神，鼓励宾客体验当地的独特人文风情，享受充满趣味的旅行时光。Joie de Vivre品牌旗下每一家酒店都拥有独特的设计风格，旨在充分反映酒店所在地的文化特色。目前，品牌已在加州、芝加哥、伊利诺伊州、巴尔的摩、马里兰州和纽约等地开设精品酒店。如需更多信息，请访问www.jdvhotels.com

关于凯悦天地
凯悦天地是凯悦旗下屡获殊荣的忠诚旅客计划，在全球范围内覆盖包括柏悦酒店（Park Hyatt）、Miraval、君悦酒店（Grand Hyatt）、阿丽拉（Alila）、安达仕酒店（Andaz）、凯悦臻选（The Unbound Collection by Hyatt）、Destination、凯悦酒店（Hyatt Regency）、Hyatt、凯悦乐家（Hyatt Ziva）、凯悦奇乐（Hyatt Zilara）、Thompson Hotels、凯悦尚萃酒店（Hyatt Centric）、凯悦嘉寓酒店（Hyatt House）、凯悦嘉轩酒店（Hyatt Place）、Joie de Vivre、Hyatt Residence Club以及Exhale等著名品牌旗下参与计划的酒店。通过凯悦官方渠道直接预订的会员可享受个性化的服务及独家礼遇，包括尊荣宾客服务、客房升级、丰富多样的康体体验、手机房卡和会员专享优惠。凯悦天地为全球超过二千二百余万会员提供包括酒店房晚、餐饮与水疗服务、FIND平台健康体验项目、以及在凯悦旗下健康品牌Exhale和Miraval的课程与体验活动等多种积分赚取和兑换方式；除此之外，会员还可享受凯悦忠诚旅客计划战略联盟合作伙伴包括与美国航空（AAdvantage），全球奢华精品酒店（SLH），美高梅国际酒店集团以及Lindblad Expeditions提供的特殊礼遇。旅客可以通过凯悦官网免费加入凯悦天地，或下载苹果版和安卓版凯悦天地应用程序了解更多信息

About BEI Zhaolong Hotel, a Joie de Vivre hotel
BEI Zhaolong Hotel, a Joie de Vivre hotel is the first Joie de Vivre hotel in Asia. The 202-room hotel is a rebirth of the legendary Zhaolong Hotel, which held a significant place in Beijing’s hospitality history since its original opening on the exact same date in 1985.  Following an extensive renovation and re-imagination, the new BEI Zhaolong Hotel brings a fresh, contemporary perspective to the original, iconic property.  Located in the vibrant Sanlitun area, the hotel is the ideal destination for travelers and locals seeking a central hub to Californian lifestyle with local touch in the capital city.  

About Joie de Vivre Hotels
For over 30 years, Joie de Vivre Hotels has made curating locally inspired and eclectic experiences its signature. Founded in San Francisco in 1987, the California-born, free-spirited boutique hotel brand encourages playful travel through neighborhood connections. Joie de Vivre Hotels consists of distinct hotels, each reflective of its location, and today has a presence in California, Chicago, IL, Baltimore, MD, and New York. The brand is expanding internationally with the newly opened BEI Zhaolong Hotel, marking its debut in Asia.

About World of Hyatt
World of Hyatt is Hyatt’s award-winning guest loyalty program uniting participating locations in the Park Hyatt®, Miraval®, Grand Hyatt®, Alila®, Andaz®, The Unbound Collection by Hyatt®, Destination®, Hyatt Regency®, Hyatt®, Hyatt Ziva™, Hyatt Zilara™, Thompson Hotels®, Hyatt Centric®, Hyatt House®, Hyatt Place®, Joie de Vivre®, Hyatt Residence Club® and Exhale® brands on a global scale. Members who book directly through Hyatt channels can enjoy personalized care and access to distinct benefits including Guest of Honor, confirmed suite upgrades at time of booking, diverse wellbeing offerings, mobile key and exclusive member rates. With more than 22 million members, World of Hyatt offers a variety of ways to earn and redeem points for hotel stays, dining and spa services, wellbeing focused experiences through the FIND platform, offerings through Hyatt’s wellbeing brands Exhale and Miraval; as well as the benefits of Hyatt’s strategic loyalty collaborations with American Airlines AAdvantage®, Small Luxury Hotels of the World™, Lindblad Expeditions and MGM Resorts International. Travelers can enroll for free at world.hyatt.com, download the World of Hyatt app for android and IOS devices and connect with Hyatt on Facebook, Instagram and Twitter